A third of shoppers report reducing or ditching meat to battle rising bills, Vegan Society research finds
A third of shoppers report they are cutting down on meat or ditching it completely in a response to the cost-of-living crisis. As people continue feeling the pinch of rising food and utility bills, a recent consumer survey,
The latest findings follow previous research from the society’s Live Vegan for Less campaign which highlighted three-quarters of Britons were concerned over the rising cost of food[2].
Now with prices continuing to spiral, of those surveyed in our latest research, over half (53%) said they would be interested in trying a vegan diet if it was proven to be more cost effective than a mainstream diet. This is an eight percent increase compared with previous findings.
